Brad Pitt, Uma Thurman and Maria Sharapova are among the stellar cast of ambassadors for TAG Heuer's watch range, and that celebrity cachet is set to transfer to the brand's move into fashion eyewear, with the arrival of TAG Heuer Sports Vision at Geoff McConville Belfast. 

The unique appeal of these glasses is the absence of hinge - a technical challenge overcome by TAG's use of alpha-titanium in ophthalmic frames and aluminium in sunglasses.  With its innovative technical design, the Avant-Garde Eyewear collection has already won over even the most demanding of sportsmen, including Formula 1 racing drivers Jacques Villeneuve and Kimi Räikkönen. 

Villeneuve favours the Reflex range in both his personal and professional life while Räikkönen, the face of TAG Heuer Avant-Garde Eyewear, prefers the Zenith line. 

But it's not just technical prowess that sets the TAG eyewear range apart – the aesthetic appeal is clear, with pure, elegant lines and the ability of the Reflex range in particular to fit smoothly to all face shapes and sizes, ensuring optimal comfort for the wearer and impeccable hold during sporting use.  "TAG glasses are made for the adrenalin junkie – someone who loves high octane thrills but needs optimum comfort and durability from their specs," says Geoff.   
   
With such impressive credentials, iconic ambassadors and TAG's sponsorship of Formula 1 racing – a subject close to Geoff's heart – we're sure that these specs will be speeding off the shelves. 

To be in pole position on the style circuit, take a pair of Avant-Garde glasses for a test drive next time you are in town.   

. Prices from £229.

. Geoff McConville Opticians, 7 Chichester Street, Belfast, Northern Ireland, BT1 4JA 

Media contact:
Alison Bannister or Anna Mooney at Omnia Media 02890 692334/5